Included in the Demand-Gen Consulting Service

Kevin works with your team to audit current performance, identify high-impact opportunities, and create a roadmap that turns scattered efforts into a predictable growth engine. You get strategic direction without the cost of a full-time marketing leader.

Performance Audit

Deep analysis of your current marketing channels, conversion rates, and ROI. Identify what’s working, what’s wasting budget, and where your biggest opportunities are hiding.

Growth Roadmap

Prioritized action plan with specific tactics across SEO, paid search, email, social, and CRO. Tailored to your ICP, growth stage, and revenue goals with clear 30/60/90-day milestones.

Channel Strategy

Expert guidance on which channels to scale, which to pause, and how to allocate budget for maximum pipeline impact. Stop guessing and start investing where it counts.

Ongoing Optimization

Monthly review of metrics, A/B test results, and campaign performance with specific recommendations to improve conversion rates and reduce CAC. Strategy adapts as your business grows.

Sales Alignment

Collaborate with your sales team to ensure marketing efforts support pipeline goals, lead quality standards, and revenue targets. Marketing and sales working toward the same outcomes.

Unlimited Comms

Monthly strategy sessions plus unlimited access via Slack, MS Teams, Google Chat, or email. Get answers when you need them, not when it’s convenient for a vendor.

This engagement works best if you:

  • Have an internal marketing team who can execute but need strategic direction
  • Want to improve lead quality, organic traffic, or brand positioning without guessing

  • Need an experienced advisor to audit campaigns and recommend optimizations

  • Prefer expert guidance over hiring a full-time marketing leader